What’s EWG?

EWG – the Environmental Working Group collects data from scientific studies and uses it to give ingredients a ranking from 1 -10 (10 being the most dangerous).

You can visit their Skin Deep database to enter in any ingredient names that you don’t recognize.  Just because something has a long scientific sounding name, it doesn’t mean that it is toxic. Some products require some of those scientific sounding complexes and ingredients to achieve a specific texture or to keep the formula from separating or changing color.

We strive to use ingredients that rank a 1 on EWG.  A vast majority of trusted actives come from nature, but we do have some non-toxic scientific ingredients in our baby lotion to maximize its efficacy and minimize the risk of the product integrity dropping within a reasonable timeframe.

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